What Is Swedish Candy? A Beginner's Guide to Sweden's Sweetest Obsession

What Is Swedish Candy? A Beginner's Guide to Sweden's Sweetest Obsession

If you've never tried Swedish candy before, you might be wondering:

What's so special about it?

The short answer?

Swedish candy is very different from the candy you might be used to.

Sweden has a huge candy culture, with everything from colourful gummy sweets and super-sour treats to salty liquorice that can be an acquired taste.

One of the most iconic Swedish candy traditions is lördagsgodis, which translates roughly to "Saturday candy." It's a Swedish tradition of enjoying candy on Saturdays, particularly among children.

And then there's pick and mix.

Instead of choosing a single bag of one type of candy, Swedish candy shops often let you build your own assortment from a huge selection of sweets.

It's basically every indecisive person's dream.

What makes Swedish candy different?

Swedish sweets tend to have a huge variety of flavours and textures.

You'll find:

  • Sour gummies
  • Fruity chews
  • Fizzy sweets
  • Soft foam candy
  • Gummy berries
  • Chocolate
  • Salty liquorice
  • Salmiak
  • Marshmallow-style sweets

Swedish candy also has a reputation for being particularly creative with sour and salty flavours.

So, what should you try first?

If you're new to Swedish candy, we'd recommend starting with a Sweet Mix or Sour Mix so you can try several different flavours at once.

And if you're feeling brave?

Try Swedish liquorice.

You might love it.

You might hate it.

But you'll definitely have an opinion.